Spent a weekend in Port Costa California, shooting and co-directing a motion lookbook with friend and co-collaborator Paul Trapani. It was a great shoot with terrific styling. Liz and Alexandria really delivered the goods in front of the camera. It was a perfect fit against the eclectic style and energy from Sophia Amoruso’s vintage collections. Don’t let this brand’s name fool you, a healthy dose of fashion feminism + historical taxonomy of style + fake leopard fringe = pure class. Check em out on the TODAY show.
So nice to push into this hybridized sphere of still and motion for a complete brand experience. Alot of this stuff going on but it’s still early days, with the right creative vision small and mid size brands can really run circles around their larger competitors.
Alexandria, Port Costa 2009
Many more hybrid productions are starting to line up in the pipeline with some surprise news to be delivered in a few months. The complete video went viral to the tune of 45,000 hits in 6 months, and was picked up by countless fashion and styleblogs around the world. All in all it added up to thousands upon thousands of unique brand impressions, conversations, and finally it contributed to a significant bump in sales during it’s release. You can check out the completed video below.
Nastygal Lookbook Small from hiawatha bradley on Vimeo.
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thanks elenora. I use 1and1 for hosting. Changed hosts a couple of months ago and they are much better