Recently shot Danny Glover as part of a larger branding campaign I executed for a new video platform designed by Method and funded by The Bill and Melinda Gates Foundation called ViewChange.org. The semantic web platform is focused on using the power of video to change the world.
Danny was terrific and from what I understand the perfect presenter as he has over 1 million twitter followers. Was a very large project to tackle and took multiple sign off stops through Gates, Fleishman-Hillard, Fenton Communications, and Link TV. Whew. However, the proof is in the pudding and this project is racking up major partners as well as Ngo’s and government agencies ready to purchase the technology as a turnkey system for their own “cause” video initiatives.
From the official PR page: Viewchange.org is a a digital media hub that highlights progress in reducing hunger, poverty, and disease in developing nations. Funded by the Bill & Melinda Gates Foundation, ViewChange.org combines powerful video stories with the latest Web technology to make videos, articles, blogs, and actions readily available to key audiences working in global development.
Below is a series of posters I created for Film Festival and magazine use.
Beta Begins in August, until then you can learn more here
I like the approach you took with this topic. It’s not typical that you just find a subject so concise and informative.
Thanks Charles, I appreciate it! Part of the process of figuring out the brand for this new product
was really about simplifying a very hazy topic.